About Me

Creativity has been a cornerstone of my life since childhood, growing up in a family of oil painters and festival organizers. This early exposure to art and culture inspired a relentless passion for storytelling and design.

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In 2016, my wanderlust led me from the UK to the Netherlands, where I earned a First Class degree in Arts, Culture, and Media from the University of Groningen. Soon after, I joined Spotify as a UX writing intern, a role that sparked my enthusiasm for UX and Content Design.

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I continued my journey at Spotify with the Anchor team, crafting strategies and policies to elevate user experiences while contributing as a part-time UX writer for products tailored to emerging markets. Later, as Head of Content at EQT Ventures, I led content strategies spanning social media, newsletters, podcasts, videos, and tone of voice guidelines.

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Since 2024, I’ve been back shaping content strategy at Spotify. I'm currently leading content design across product areas including fandom, voting, commerce, and account management.

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When I’m not crafting content, you’ll find me thrifting, sketching, perfecting my brown butter cookie recipe, or hopping between Devon and my adopted home, Stockholm.